All posts by Sonia Malhotra Soi

Tanhaji – The Unsung Warrior attained huge support from Oberoi IBC

Tanhaji – The Unsung Warrior attained huge support from Oberoi IBC

Ajay Devgn, Kajol and Saif Ali Khan’s latest film Tanhaji: The Unsung Hero is witnessing a massive response at the box office. The film has crossed 90 crores in just five days and still going strong in theatres. However, there are various reasons for a film to succeed, but one of the reasons for Tanhaji’s success is that it could attain huge support from various brands that partnered actively to promote the film.

The film had integrated many brands with the film and marketing campaign which is also one of the reasons that have created the right buzz. ACCUMASS brand by Oberoi IBC has played a major role in promoting the film. Other brands by the company like GK TMT, Preet Lite, Sumolex Pipes and Uratom Solar Products also happily partnered to promote the film on various channels.

Oberoi IBC, through its brands such as ACCUMASS, GK TMT, Preet Lite, Sumolex Pipes & Uratom Solar Products has spent around 7 crores on the promotion of the film Tanhaji: The Unsung Warrior; which has resulted in the massive first day opening of 16.3 crores at the box office. It is noticed that a lot of brands are coming out in support of film promotions, this leads to Bollywood films doing immensely well at the box-office.

Rohan Kapoor, Head – Film Associations at Oberoi IBC says, “Media Film Promotions are very expensive and Bollywood films seek support from brands. In-film Brand Associations and Co-Branding promotions are a significant part of the Marketing of a film.”

Oberoi IBC has very strong expertise in working with entrepreneur-backed Indian brands and the company has created a specialized vertical to handle Indian traditional brands. It has been nurturing brands like Flair Pens, Priyagold Biscuits, Zed Black Agarbatti, Ankur Namak, Goldiee Masale, etc. Owing to brands' foresightedness, the company has set the benchmark in attaining a high client satisfaction level and managed to establish a credible name in the advertising world.

Meet Shivya Mishra, the Digital Marketing Expert.

Meet Shivya Mishra, the Digital Marketing Expert.

Today is the era of online marketing and our Indian marketing experts are competing with the best in the world. We are currently having many online digital marketing and PR experts in our country who understand the latest trends, changes and giving fantastic results to the individuals and Brands. One such name is Shivya Mishra who is by far the one of the fastest-growing names in Digital Marketing and PR.

This young enthusiastic girl is emerging as a brand with her expert Digital Marketing skills. In no time this she has worked with many top names from various fields like Bollywood, TV stars, Sports Athletes, Business people of India alongwith many foreign clients in the past years.

Shivya Mishra is continuously discovering her way towards the zenith with her glorious work in PR. She knows how to take an individual or company to the top in search engines with the right tactics and this quality has made her count among one of the best Digital Marketing Gurus.

Richa Chadha’s first look as a Kabbadi player from Panga

In one of the most anticipated upcoming films, Panga, Richa Chadha plays the role of a Kabbadi player. Her character Meenu plays Kangana Ranaut’s on-screen friend. Her character is that of a woman who’s empowered and chosen a life for herself where she chooses her career in the sport. The actress had to train extensively for the role and even had to sport a shorter hairdo in the film. Here’s giving you the first look of her from the movie.

Saroj Khan, brand ambassador – Cine Dancers Association, addresses media on Ganesh Acharya’s formation of a parallel dance association

Saroj Khan, brand ambassador – Cine Dancers Association, addresses media on Ganesh Acharya's formation of a parallel dance association

Bollywood’s oldest association for dancers the Cine Dancers Association (CDA) and the newly formed All India Film Television Events Dancers Association (AIFTEDA) have been at the loggerheads for few months now. Since senior choreographer Ganesh Acharya formed AIFTEDA in spite of CDA’s existence, both the associations have been criticising each other.

Veteran choreographer Saroj Khan has been appointed as the brand ambassador of CDA whereas Ganesh Acharya serves as the general secretary of IFTCA (indian film and television choreographer association)and acharya is taking advantage of his post and instigating other choreographers to use AIFTEDA members not CDA.According to the senior members of CDA, Ganesh Acharya who once said that he would support CDA all his life, suddenly opened AIFTEDA.

Some dancers from CDA have also alleged that there is pressure from the rival association, and whoever are joining AIFTEDA have been asked to sign an affidavit agreeing to whatever payment given by Ganesh Acharya. Acharya can be seen explaining why this new association was needed in some videos on YouTube.

When asked about the controversy, veteran choreographer and the brand ambassador of CDA Saroj Khan said, “Ganesh Acharya and his father were also part of Cine Dancers Association then why the attempts of breaking the association are being made? It will affect the livelihood of so many workers.” When asked about the show Ganesh Acharya is planning to do with Bollywood stars and its funds to be used for AIFTEDA members’ welfare, Saroj Khan said, “I was called for an Iftca meeting after I became CDA Brand Ambassador. In the meeting I said that why the show’s money is going to your foundation and not CDA which is the oldest association of dancers?”

CDA has previously questioned how the money generated from the star-studded event will be monitored. CDA has a proper wage chart that is honoured by all producers and dancers are paid INR 4500 per shift. The CDA is fully functional, the dancers are getting paid on time and all their issues are getting addressed by CDA.

CDA Brand Ambassador Saroj Khan addressed the media along with Zahid Sheikh – President, CDA, Ravi Kanwar – General Secretary, CDA, Janet Nazareth and Varsha Kapkar, Committee Members, CDA on Ganesh Acharya's formation of a parallel dance association about the Ganesh Acharya and AIFTEDA controversy in a press conference at a suburban location.

GrandPAA meets the original PAA!! When Big B meets the real AURO!!

GrandPAA meets the original PAA!! When Big B meets the real AURO!! Amitabh Bachchan Meets Shreyash Barmate, Kid Living With Progeria!! It was like any other day on the sets of Kaun Banega Crorepati. After the usual shoot of the Q&A,  Amitabh Bachchan was taken aback when he met the 13-year-old Shreyash Barmate. It was the meeting of the real & reel Paa & the sawaal jawaab happened in Filmi style. Shreyash Baramate who hails from Jabalpur living with Progeria and for many years wished to meet Mr. Amitabh Bachchan. Shreyash is one of those estimated 60 children who is living with Progeria.

Kalyanji Jana, a self made person hero from zero

Kalyanji Jana, a self made person hero from zero

Mr. Kalyanji Jana Recently who recently got feat OMG Book Of Records for making a record of 120 rounds in one minute with Indian flag in both the hands is a person with many specialities. Born on June 22, 1986 at a small village Sadhuaputa of West Bengal, Kalyanji Jana is an Indian Choreographer, Actor and Anchor known as Garibo Ke Actor. He wanted to make a name in the industry and worked really hard for it which seems paid off well. Today Mr. Jana is the proud owner of a Banner named S.K.M.H. Films Production, CEO of Dadasaheb Phalke Icon Award Films (DPIAF) and Chief Editor of weekly Newspaper named Darshnik Mumbai Newspaper. Mr. Jana is President of 4 other prestigious Award shows as well named Darshnik Mumbai Press Media Award, Chhatrapati Shivaji Gaurav Award, Mumbai Police Icon Award, Nari Shakti Achiever Awards. He owns Kalyanji Jana OTT Platform, Kalyanji Jana Mineral Water and an Online News Channel named Darshnik Mumbai News Channel.. He also organizes a Samaroh named Nav Nirvachit Vidhayak Samman Samaroh.

First released Hindi film from his Banner S.K.M.H. Films Production was Dhund Lenge Manzil Hum (2014) in which he also played the main protagonist.

Mr. Jana's upcoming Hindi film is 'Dream City Mumbai (Real Story Mumbai Mahanagri)' releasing under his banner S.K.M.H. Films Production on March 20, 2020.

His other films under his own banner are – I love you (The Real Love Story U.P.), Main Hoon Autowala, Once Upon A Time In Bhopal (Bhopal Gas Kand) and Ishq Gunah Hai

Not the less, he is the proud Brand ambassador of a fashion brand – Fashion accessories company, Ghanta Panwala and Maharashtra Bazaar Peth. And hereby we wish him all the very best for a rocking career.

Abhishek Srivastava, Ayush Jaiswal & Dinesh Soi all set for Armenia Schedule

Abhishek Srivastava, Ayush Jaiswal & Dinesh Soi all set for Armenia Schedule

Producers Abhishek Archana Srivastava and Ayush Saroj Jaiswal whose first music video ‘Tum Kaho Toh’ starring social media stars Anirudh Sharma, Mrunal Panchal, Rishabh Chawla, Arsh Fam, is releasing from Zee Music Company, are all set for Armenia schedule for their next Music videos.
In an exclusive interview Mr. Abhishek Archana Srivastava told us, ‘’Yes, we are producing six Music videos under our banner Third Eye Film Production which will be directed by Dinesh Sudarshan Soi and will be shot on unseen beautiful locations of Armenia. Just like our last music video, all these music videos will feature social media stars but along with them few new faces wil be there."
When asked about the star cast Mr. Ayush Saroj Jaiswal revealed, ‘’We have social media stars Shadan Farooqui, Ashi Khanna, Aliya Hamidi, Sapna Gill, Zaid Darbar, and very talented newbies Rahul Salonia & Yash Alok in Armenia schedule. We are leaving no stone unturned to make it the best.’’
The Casting of these Music videos has been done by DS Creations, a Casting firm run by Mr. Dinesh Sudarshan Soi. Other Crew consists of Associate Director Pulkit Sharma, Costume Stylist Ujjwala Singh, Production Head Abhishek Sharma, Line Producer Arman Harutyunyan (Armenia) and Creative Director Sonia Malhotra Soi.
Talking about the young hard working Producers, 22 years old Abhishek Archana Srivastava’s mother Mrs. Archana Srivastava is an Additional Judge at Prayagraj High Court whereas most of the family members are Gazetted officers. Ayush Saroj Jaiswal who is also just 21 years old hails from a business family where his father Mr. Chandra Prakash Jaiswal is an established businessman, mother Mrs. Saroj Jaiswal is a home maker and elder brother Mr. Anuj Jaiswal is a Section Officer at Home Ministry. Having no background in Bollywood, these enthusiastic Producers are doing really well and hereby Team DS Creations wish them all the very best for a rocking career ahead …

Producer Ayush Saroj Jaiswal’s 2020 resolution – To launch new talents

Producer Ayush Saroj Jaiswal’s 2020 resolution – To launch new talents.

Change is the essence of life. Many young Producers are entering the market and producing excellent quality content. One such name is Ayush Saroj Jaiswal who at a young age of 22 years has made a space in Bollywood. He owns a banner Third Eye Film Production run along with his partner Abhishek Archana Srivastava. His first music video ‘Tum Kaho Toh’ is all set to release soon, being presented by Zee Music Company.
The young charming man who hails from Uttar Pradesh, was in B-town on 31st Dec eve. He has some excellent plans for new year 2020 among which one is to launch new talents which is first and the foremost. And this could really be an exciting news for newbies. In an exclusive interview Ayush told, ‘’2019 has been great. In 2020, me and my partner Abhishek Archana Srivastava are all set to produce multiple projects which comprise of many a music videos and a comedy movie to be directed by Dinesh Sudarshan Soi. But one thing on which we are affirm is to give break to the new comers who are deserving ones. The reason to emphasis on this is the awareness that we got that be it Maharashtra or Uttar Pradesh or any other state, there is ample talent which do not get right platforms even in today’s generation where everything is easily accessible on internet. I myself came across so many such artists who are very talented but not getting good work. After meeting and hearing them I realized that being a Producer I should do something for them as per my capacity. So it’s my 2020 year’s resolution to launch at least 20 newcomers in my own projects which our banner Third Eye Film Production is producing.’’
Great !! To give work to the deserving ones can indeed be counted as one of the best resolutions one can have on new year. Impressive ideology Mr. Ayush Saroj Jaiswal, and hereby we wish you all the very best.

Serbian actress Natasa Stankovic gets engaged to Cricketer Hardik Pandya on 01.01.2020 evening.

Serbian actress Natasa Stankovic gets engaged to Cricketer Hardik Pandya on 01.01.2020 evening.

Kalyanji Jana successfully completed 6th Darshnik Mumbai Press-Media Awards 2019

Kalyanji Jana successfully completed 6th Darshnik Mumbai Press-Media Awards 2019

Award shows motivate the achievers by acknowledging their achievements. These awards given to the Awardees work as an inspirational factor for the public in general to work hard to fulfil their dreams. One such Press-Media Award show is Darshnik Mumbai Press-Media Awards which is being organised by Mr. Kalyanji Jana for last 5 years. This year as well, S.K.M.H.Films Production, Darshnik Mumbai News and Prime Flix OTT Platform in association with Ruby's Angel Foundation (USA), HBNN Press, Empower Trainers Private limited, Maharashtra Bazaar Peth, Kalyanji Jana OTT Platform and Kalyanji Mineral Water organised 6th Darshnik Mumbai Press-Media Award 2019 which was held on December 24, 2019 at St. Andrew Auditorium, Bandra West. Many renowned film actors, social activits, politicians, senior journalists and media personalities were present in this award show.

The Award show was directed by Mr. Ashfaque Shaikh and Sachin Yadav whereas Anchors Simran Ahuja, Lucky Tarar and Prakash Madhuri Tiwari graced the event by their gift of the gabs. Makeup artist Rahul and Ghazal Sheikh. We would like to mention that Darshnik Mumbai Press-Media Awards main organiser Mr. Kalyanji Jana is the President of Dadasaheb Phalke Icon Award Films & Chhatrapati Shivaji Gaurav Award as well. Now he is all set for 2nd Dadasaheb Phalke Icon Award Films (DPIAF) which will be held in Dubai on August 6, 2020. When contacted, Mr. Kalyanji Jana confirmed the news and thanked all the supporters, partners, media partners, sponsors, audience, all his lovely friends, near and dear ones.